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We’ve just announced the new DoubleClick Ad Exchange. With this launch, your clients can now advertise on inventory in the Ad Exchange through the Google Content Network, offering them additional high-quality options for displaying their ads. Read the full details on the Official Google Blog , and for more information on the DoubleClick Ad Exchange, visit our Help Center . Posted by the Agency Ad Solutions Blog Team

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The New DoubleClick Ad Exchange

If your clients use Local Business Listings on Google Maps to drive traffic to their brick and mortar locations, they’re probably familiar with the verification process to ensure the accuracy of their listing. Clients with 10 or more business locations can upload their listings via bulk uploads, but in the past couldn’t verify bulk uploaded listings. Until now. Business owners can now verify bulk uploaded listings as well, provided that their bulk uploads satisfy the following requirements: Accurate and up-to-date data Minimum of 10 bulk uploaded listings already in business owners’ Local Business Center account Full compliance with our Local Business Center Quality Guidelines Submitted by the owner of all businesses listed All businesses have only been submitted by a single user If your client’s bulk uploads check out according to the above list, he or she can fill out this form to verify the listings. Remind your clients to update their bulk uploads whenever anything changes, as listings are periodically reviewed and will become unverified if we find they don’t meet the requirements. For more information on the Local Business Center , check out our User Guide . Posted by Agency Ad Solutions Blog Team

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Signed, sealed, bulk verified

This month our Industry Marketing team will be hosting webinars targeting the Financial Services and Healthcare verticals. Marketing to the U.S. Hispanic Market Online for Financial Services Advertisers Recent studies show that the number of Hispanics in the United States will more than double by 2050 and represent nearly 25% of the population if present trends continue. 1 Other studies have also indicated that US Hispanics are going online twice as fast as the general market 2 and are more likely to purchase financial products online than offline. 3 Join our presenters Gabriela Valdes and Amber Shapiro from Latin America Sales who will discuss: Why US Hispanics represent a strong consumer segment during economic recovery Best Practices for Financial Services Marketers targeting US Hispanics Online How Google’s US Hispanic team can help you create new revenue streams from this growing market segment Date: Wednesday, September 23rd 11amPST / 1pmCST / 2pmEST Register here Google’s Treatment Centers Research Webinar Now more than ever, consumers are coming online for health information. Not only are they using the internet to research, but they are also taking actions based on what information they find online. Do you have an online presence? Are you adapting your online strategies to meet your consumers needs? In a recent study, Google explored how consumers use the internet to select treatment centers. This webinar will cover these findings and walk through best practices for digital marketing for a treatment center. The insights should help you best utilize the Internet and search in your marketing programs. Date: Tuesday, September 29th 11amPST / 1pmCST / 2pmEST Event password: Google Register here [1] US Census Bureau [2] comScore Press Release, April 16, 2009 [3] DoubleClick Performics, “Hispanics/Latinos and Search–Ten Product Categories,” conducted with ROI Research, provided to eMarketer, August 19, 2008 Posted by The Agency Ad Solutions Blog Team

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Upcoming webinars – Financial Services and Healthcare