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With 2010 just around the corner, we’ve been thinking about what the new year might hold, and are feeling optimistic. We’re hoping we can transition from working with you through the recession to working with you through a recovery. That’s why we’re launching the Think2010: Getting Ahead of the Recovery series. For the next few months, the Inside AdWords Blog will be devoting a weekly post to looking forward (with links on the Agency Ad Solutions Blog to let you know when a new post is live). The series will highlight wisdom from Googlers and outsiders alike, and offer opportunities for deeper learning. Over the course of the series you’ll see posts on innovation, experimentation, speed, and deeper customer connections — themes we believe will be critical to 2010 success. To kick off the series, on October 6th we’ll be hosting the webinar “Using Data to Better Connect with Your Customers.” Avinash Kaushik will discuss core data sources to have in your 2010 targeting toolkit, and highlight how free tools like Google Trends for Websites, Insights for Search, and Ad Planner can help you be more efficient and confidently make decisions to maximize your return-on-investment. When: Tuesday, October 6th, 10amPST / 12pmCST / 1pmEST Register here We hope the Think2010: Getting Ahead of the Recovery series will be a good resource to help you charge ahead feeling informed and inspired. Posted by Laura Adams, Business Marketing

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Charge ahead with Think2010 series

You may have heard that we’ve updated the Keyword and Placement Tools to include more features that will hopefully help make managing your clients’ campaigns easier. These updates are still in beta so we’re rolling them out to all AdWords accounts in English and other languages over the coming weeks. Keep an eye on your clients’ accounts, and if you see these tools available, give them a try. If you have feedback, we’re all ears, so let us know what you think using the Send Feedback link in your client’s account. The updated Keyword Tool now allows you to get keyword suggestions based on the keywords you enter as well as website content and user searches. You can also see various keyword match types at once to compare their predicted metrics in one place. The updated Placement Tool makes it easier to search for placements that match specific criteria, such as image placements on youtube.com that are in the Entertainment category. The Advanced Options section allows you to further filter by country, language, impressions per day, included ad sizes, and demographic options. Both tools will be available via the Tools tab in your client’s account. If you don’t see them yet, check out the screenshots on the Inside AdWords blog . Posted by Agency Ad Solutions Blog Team

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Updated Keyword and Placement Tools, coming to an account near you

On day 1 of Advertising Week , we put Andy Berndt, Managing Director of Google Creative Lab, and Tom Uglow, King of Crayon (ok, he’s a Creative Lead in the Lab) on stage to present 87 cool things . There were a lot of slides, as well as some serious fast talking. Here’s a taste of what we heard. Andy reminded the audience to think about Google when you are creating experiences, when you want people to experience those experiences, and when you are thinking of both simultaneously . Most importantly, he reminded everyone to experiment often, be creative, try new things, and don’t be afraid to fail. From Google Maps and YouTube Annotations , to Insights for Search and a wide array of APIs , it’s easier than ever to play with inventive marketing ideas – think of these tools and platforms as your blank canvas, and have fun. Many of the experiments in 87 cool things highlighted mashups, interactivity, unique data usage, and the fusion of virtual worlds and reality. These innovative campaigns, projects, and even accidents can encourage us to expand our imaginations, think beyond our expectations and consider the impossible. Did you ever think Ohio could be a piano ? Or that you would analyze your daily food consumption, and catalog it by cuisine? Or that an engaging and informative website could live entirely on YouTube? We sure didn’t. For the complete presentation, check out the deck or the podcast . As Andy and Tom said, “the future is a glorious mess.” And boy, are we excited to see what you’ll come up with next. Find us on Twitter at @creativesandbox , and keep experimenting. Posted by Janine Gianfredi, Agency Marketing Manager

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"87 cool things" from Advertising Week

Reusable green bags will allow your business to make an impact in many different ways. With so many people focused on going green and making less of an impact on the environment, it is up to your business to cater to that demand however you can. Whether you use them for business promotion or just to sell to your customers, you can guarantee that your investment in reusable green bags will be a hit. People will use these bags for a variety of things, including shopping and other excursions. That means that if you put your company name or logo on the bag, you’ll generate much more business through promotional marketing.

Reusable green bags allow you to have a chance to market your business, help customers be more eco-friendly, and offer you an affordable way to show people how much you care for the environment and for their business. With so many customizable styles and printing designs that you can choose from, there is no limit to what you can do with reusable bags. You can get creative and make them as unique as you want, so that they make more of a lasting impression on anyone that sees them. If you need more green bag info, then visit Planet Earth Bag at www.PlanetEarthBag.com.

To help our advertisers and agency partners stay current on the digital landscape, we partnered with The Wharton School to launch Fast.Forward. , a YouTube channel full of content from leading industry experts such as Martin Nisenholtz, the Senior Vice President of Digital Operations at the New York Times, and Nancy Hill (CEO) and Mike Donohue (SVP) from the American Association of Advertising Agencies. Visit the YouTube Biz Blog for additional information. Posted by Sofia Buschmann, Google Business Marketing

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New YouTube Marketing Channel – Stay Ahead with Fast.Forward.

Today, September 22nd, marks the start of fall, which means we’re only 3 months away from the start of winter…and the winter holidays. The Agency Ad Solutions Blog Team has another quick post to help you prepare your clients’ accounts for the winter shopping season. This week we’re featuring an oldie but goodie on driving in-store business with online marketing. Earlier this year the Agency and Retail blog teams wrote about the success Pier 1 had using online marketing campaigns to increase in-store sales for select furniture lines. The client effectively used geographic targeting and the Google Content Network to improve sales and ROI for strategic DMAs, despite launching the campaign at the peak of the economic crisis. How did the client achieve this success? The client recognized that the decision process is rarely made exclusively online or offline – users go back and forth between the Internet and stores to research, select, quality and purchase goods. Marketing efforts therefore needed to also be “non-line.”[1] In addition, the client had a sound test design, including specific geographic targets and ROI goals, making it easy to measure impact and assess success. To implement similar campaigns for your clients, check out resources for geographic targeting and the Google Content Network , or visit the Google Retail Advertising Blog . [1] http://www.nonlinemarketing.com/ Posted by Katie Wasilenko, Agency Marketing

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Holiday Campaign Countdown – Making online work for offline sales

Did you know that searches for “coupons” are up by as much as 95% year-over-year? Or that Google.com is highlighting TV and movie previews with our Video Plus Box product in the search results? Or even that “things to do” searches hit an all time high this summer? To keep you informed on the latest industry trends and information, Google’s Auto , Media and Entertainment , Financial Services , Retail , Tech , and Travel teams have now launched Twitter profiles. In addition to industry trends, the profiles will highlight: Google insights and news Relevant product information and updates To follow the teams on Twitter, please click your clients’ industries: Auto , Media and Entertainment , Financial Services , Retail , Tech , and Travel . Posted by Eric Lopez, Retail Marketing

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Stay Connected with the Google Industry Teams on Twitter