Ask most any employee what the think of their company’s “apparel,” and you’re likely to hear adjectives like cheesy, unattractive, boring, wimpy, etc. And this is why you’ll find coffee mugs collecting dust on cubicle shelves, or buried in the back of kitchen cabinets at employee homes – never to be used again.
But that can be changed. How? By turning company apparel into the more popular “company swag,” And the difference between the two? The following will give you insight. Once you understand what these differences are, you’ll have employees vying for vying for the company swag. And, they’ll be more productive as well.
2 Key Insights between Company Apparel and “Company Swag”
Image: Why You Should Rename “Company Apparel”: What comes to mind when you think of “company apparel”? What comes to mind when you think of “company swag”? Just from the answer to these simple questions, which sounds more innovative, cool, hip, valuable? Why company swag, of course.
And, that’s the difference. Everybody wants what’s new, hip and valuable. Nobody wants the boring, staid and unpopular. So your first step in turning company apparel into company swag is to rebrand your company apparel. And it really is as simple as a name change. For example, if have a company catalog, instead of calling it the company catalog, name it something hip and catchy like “Get Your XYZ Company Swag Today!” This will get the company catalog off the dusty coffee room shelf, and into the hands of curious employees. They’ll be excited about promoting your brand.
Mix Up Your Company Apparel Offerings: While there will always be certain company guidelines you have to adhere to with regards to company swag (eg, corporate logos), you can vary the offerings to make them more interesting. For example, you might change where you put the company logo. Another way to go is to order company apparel in the latest hot colors of the season. Yet another idea is to offer more styles (eg, boat neck, crew neck and V-neck).
Company apparel should inspire employees to want to wear it. And, to do that it can’t be boring. It’s a known psychological fact that when someone feels good about their appearance, they turn in more productive performances. And, this is the value of “swag” as opposed to “apparel.”
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